Sorry guys for the lack of posts lately, finals have been killing me….. but finally I’m free! This morning, my friend tipped me off to one of his favorite brands, “10 Deep.” Established in 1995 (love the 90′s btw), they are a New York street wear brand created by Scott Sasso. When I checked out their website, I loved what I saw. The first shirt that struck me was their “You Lose” shirt.

I love what their brand has going. They know how important individuality is and limits are only fictional barriers created by oneself. “You Lose” brings strength and victory to the table here. I love the little touch with the flag that reads, “2nd sucks.” Heres a little background info from their website:

As one of the original New York streetwear brands, our motto is simple: forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.

“You Lose” is a limited run, web exclusive. So get yours here before I buy them all.

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